REACHING ZAPP ARTISTS

Thank you for your interest in our marketing options!

All shows are guaranteed to be included in the weekly Wednesday e-blast two times during their application cycle. The first mention will occur when you begin accepting applications. The second mention will occur when your deadline is approaching.

If you are interested in additional marketing, you can purchase the ZAPP Mailing List or send a dedicated e-blast for your event.

What we offer:

Single Show E-Blasts

A dedicated e-blast for your event sent directly to our artist base.

Mailing List

Send a postcard mailing to ZAPP artists.

ZAPP SINGLE SHOW E-BLASTS

List Size: 40,000+ artists and counting

When do we send e-blasts?

We send single show e-blasts on Mondays, Thursdays and Saturdays. Purchase of an e-blast is the purchase of one send date.

How far in advance should I reserve an e-blast?

A minimum of 10 business days before your anticipated send date. ZAPP e-blasts are reserved first come, first served, so we recommend requesting an e-blast as soon as you know you’ll want to send one.

Pricing

E-Blast pricing is determined by the number of emails sent. Event administrators can filter the email list by region or state, and by medium category. The number of artists signed up to receive single show e-blasts in each region varies, but the approximate numbers are as follows:

Reaching ZAPP Artists Tables
Northeast
CT, ME, MA, NH, NJ, NY, PA, RI, VT
3,632
Midwest
IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI
10,084
South
AL, AR, DE, DC, FL, GA, KY, LA, MD, MS, NC, OK, SC, TN, TX, VA, WV
14,805
West
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
9,069
Reaching ZAPP Artists Tables

General Pricing

Number of emails sent. 1 – 9,999 10,000 - 14,999 15,000 - 19,999 20,000 - 24,999 25,000 - 29,999
$200 $300 $400 $600 $700
Number of emails sent. 30,000 - 34,999 35,000 - 39,999 40,000 - 44,999
$800 $900 $1,000
Reaching ZAPP Artists Tables

Promoter Pricing

(promoter pricing is designed for those with 10+ events listed on ZAPP)
Number of emails sent. 1 - 4,999 5,000 - 9,999 10,000 - 14,999 15,000 - 19,999 20,000 - 24,999
$300 $600 $900 $1,200 $1,500
Number of emails sent. 25,000 - 29,999 30,000 - 34,999 35,000 - 39,999 40,000 - 44,999
$1,950 $2,400 $2,850 $3,300

E-Blast Content

When your request for an e-blast is confirmed we will have you fill out a content form to create a draft. We include location, applicable dates, the application fee, a contact, your show website, and any other information you would like to add.

Your show logo is automatically included in the announcement. Any additional images cost $25. All drafts must be approved by the show administrators before being sent. Events reserving an e-blast also have the opportunity to have ZAPP post their application on Facebook, Instagram, and Twitter. Adding a social post is $25.

Payment Information

Administrators have the option to pay by credit card or by check. Check payments are only accepted for e-blasts that are $300 or more. Check payments will not be accepted for $200 e-blasts.

If you cancel your single show announcement, ZAPP will refund the full cost of the e-blast, less credit card fees when applicable, if:

  • The administrator who requested the e-blast submits to ZAPP, in writing, a cancellation request at least one month prior to their e-blast send date.

AND

  • ZAPP is able to fill the e-blast slot.

The event requesting the refund will be notified by email of the status of their request.


ZAPP will refund 50% of the cost of the e-blast, less credit card fees when applicable, if:

  • The administrator contacts ZAPP at least one month prior to their e-blast send date, but the slot cannot be filled by an event on our waitlist.

OR

  • The administrator requests a refund two weeks before the e-blast send date and the slot can be filled.

ZAPP will not refund e-blasts only in the case that an administrator fails to contact us or contacts us less than two weeks before their e-blast date.

To request a refund for your e-blast, contact Julia Passantino at julia.passantino@westaf.org.

E-Blast Frequently Asked Questions

How are artists added to the list? Can I see the list?
Artists must opt-in to receiving Single Show Announcements in their ZAPP® profiles. To comply with our privacy policy, we do not share this list directly with the purchasing organization.

How do I choose which artists receive my announcement?
You can filter by state or geographic region, and further filter by medium category.

When are the e-blasts sent?
Emails are sent on Monday, Thursday, and Saturday in the morning or afternoon. To keep your e-blast exclusive and to avoid inundating artists with emails, only one e-blast is sent to the specified area per day.

Can I add a graphic to my e-blast?
Your show’s logo is automatically included. If you would like to add one additional graphic, the cost is $25. We recommend that the additional graphic be no larger than 300 pixels on the longest side.

Can I purchase more than one e-blast?
Yes. However, the Single Show announcement is limited to two purchases per show, per contract period.

E-blasts are secured on a first come, first served basis.
Interested in purchasing one?

ZAPP MAILING LIST

Shows can purchase a mailing list of ZAPP® artists to send postcards and other printed mailings to.

List Size: 31,000+ artists
Cost: $250

Mailing List Frequently Asked Questions

Can the purchasing organization use the mailing list more than one time?
No. The purchase is valid only for a single mailing. When you purchase the mailing list from ZAPP®, your mailing house will be required to sign a “single-use agreement” form.

Can the mailing list be purchased more than once?
Yes. Some shows purchase the mailing list at intervals throughout the year to send separate mailings for their shows.

Can the mailing list be merged with other lists?
The mailing list is sent directly to your designated mail house and can be merged with other lists of artists sent to the mail house by the show. If you purchase the single-show announcement, this cannot be merged with other lists.

Interested in purchasing the ZAPP Mailing List?

Contact Julia Passantino
julia.passantino@westaf.org